What Blogging Style are You?
Anyone who has been blogging for any period of time definitely develops a unique voice, style and approach to their content. But did you ever hit a dry spell or wonder if there is a more effective way to communicate your message? Ogilvy PR coaches clients on this topic regularly as they discuss types of blog posts and what to post about. Here is an excerpt from their blog posting on the discussion
Some types of posts are good when you don’t have time to really write something detailed. Link posts are great to start to provide resources for readers. Using a “top ten” list style is wonderful link bait - using driving curious readers to click and read more. Yet until now, these categories we have intuitively understood haven’t been aggregated together.
In an effort to put all of this information together, they designed a presentation for the World’s Best Presentation Contest over at Slideshare that outlines their list of the 25 basic styles of blogging, and when to use each one. Their presentation is below:
There is definitely a lot of great ideas within the presentation but be sure to visit the Slideshare to see the notes that provide additional context for each of the slides.
What style are you? What style do you think is most effective? Let me know by leaving a comment.
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My name is Dave Sabol and I work at the intersection of technology, online learning and knowledge management for 
Thanks for the link and about talking about the presentation. One of the main ideas behind this presentation is that at any time, any blogger might choose to use a different style and that each offers a different benefit and “buzz-worthiness.” On my blog, I find occasions for using most of these styles depending on what I write about. I suspect most other bloggers have the same experience - but it would be interesting to know if one style in particular is more popular or common than another …
Rohit, thanks for taking time to comment! I agree that the stylistic changes probably depend as much on the content someone is presenting as the individual themselves. I can’t say for certain which style I default to, but now that I have archetypes to compare against, it will be an interesting point of self-reflection. I too am curious to see if there is more interest or preference in any one style than another…especially from others.