A few links that may be of interest: – For those of you who enjoyed Jason Della Rocca’s recent Acronym post on working with external social networks like LinkedIn and Facebook, Matt Baehr of the BlogClump blog has a short……

I am really looking forward to your Tuesday posts. It is going to be very interesting to see how social media “settles in” this year. As is so often the case when new technology trends come along, the initial focus tends to be on questions about specific technologies, i.e., Do we need a blog? Have you tried to do anything with Facebook? I think we are just starting to move past that with social media. I think what organizational leaders–whether in associations, commercial businesses, or other types of organizations
need to understand is that, because of what the technologies enable, the whole nature of nature of engagement with customers, members, donors– really,stakeholders in general– is changing. And expectations are changing at the same time. This is a fundamental shift that organizations can
ignore only at their peril.

Along these lines, Beth Kanter has a nice posting about social
networks and engagement on her blog. I’ve tried to suggest the changing nature of engagement in political campaigns in my most recent posting (All
Politics is Learning 2.0). And as you note, Read/Write Web
always has great stuff. Their recent Ten
Common Objections to Social Media Adoption and How You Can Respond in many ways to the changing nature of engagement.

Jeff