I’ve been on a bit of a hiatus with my blogging due to a bit of instability in my life over the past couple of months. However, I’ve been itching to start writing again and I do have more than enough reasons/inspiration so I have nothing to do but get writing. I wanted to start off with a great video that a co-worker found earlier this week. When I saw it I immediately knew it was great fodder for a blog post.

I think the message is pretty simple. How effective are your member recruitment efforts? Are they compelling and give people good reason to join or do they simply subject people to a relentless chorus of redundant information in an attempt to wear them down (Wanna be a member)? I’d love to hear your thoughts about the video and how it relates (or doesn’t relate) to what you are doing to grow your membership.

And for those of you who are curious, the flick is called “Bimbo’s Initiation”. It was created in 1931 by Fleischer Studios starring Bimbo and featuring Betty Boop. It was the final Betty Boop cartoon to be animated by the character’s co-creator, Grim Natwick. You can read more here: Wikipedia Entry.