As many of us know explaining exactly what social media, community and online collaboration is and how/why it’s different from what existed previously is sometimes challenging and more often than not frustrating. I just learned about this video, of Clay Shirky at this years Web 2.0 expo where he really breaks it down and makes sense of it all. One of the key takeaways is that media (both current and future) is not uni-directional but rather bi-directional. It’s no longer about simply consuming it, it’s really about consuming, creating and sharing. Another is: “Where is the mouse”. If you don’t know what that means, take a look at the video or at the very least read the transcript of Clay’s speech, I think you will get it.

My thanks to Jack McKee for posting about this video on his blog which brought it to my attention.